Iron Jack Lager

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Australian bottleshops are now stocking yet another beer in a saturated market, Iron Jack, a midstrength lager is hoping to capitalise on any room left from XXXX Gold and Great Northern.

Their unique spin is that it’s for the Australian country man, who goes out bush and likes to have a few.

Lion who already have a good chunk of the Australian beer market have just released this beer with high expectations.

In cans and stubbies

A lion spokesman has been quoted saying that “There is a market for contemporary and sessionable mid-strength beer, with really low bitterness and a bit of hop aroma to start with, but finishes really clean,” Lion brand director, Jack Mesley explained in an exclusive interview to launch the product.” (https://www.beerandbrewer.com/lion-announces-launch-iron-jack-mid-strength-australian-lager/)

I was lucky enough to try one before its release, in my opinion, it tastes like a weak Toohey’s Extra Dry.

I hope it does become successful, the midstrength market is dominated by Queenslanders, I haven’t discovered yet where this is being brewed.

Let me know what you think when you try one.

Cheers,

Dave