AN
international beer brewed under supervision in Australia is breaking into the
market.
Carlsberg,
a Denmark beer is available down under, brewed with Australian and European
influences.
Originally
owned by beer giant Carlton and now Coopers, this different beer is one to look
out for if you appreciate international beer.
Carlsberg
was founded in 1847 by brewer J. C. Jacobson who wanted to improve the entire
brewing process and the quality of beer.
J. C.
Jacobson’s son Carl bought a part of the brewery whose product sold better than
his fathers.
They were
both beer crazy after learning their craft from travelling internationally at
different times.
Both had different opinions on how to make beer. Carl
eventually went into business with his father.
Carlsberg’s
beer laboratory in Copenhagen invented the ground-breaking method for
extracting pure yeast in 1883.
The
Carlsbergenisis yeast is one of the best suited kinds of yeast for beer
brewing. Carlsberg allowed the process for making it to become public and soon
across the world brewers better understood yeast.
The dark
green, plain looking Carlsberg bottle today is sold in 500,000 cartons annually
in Australia, on top of that Coopers brews 6,500 kegs of the stuff.
 |
| She can serve me anytime! |
The Coopers
website claims that: “It’s a refreshing, bottom fermented lager beer with a
clean, crisp taste and satisfying depth of flavour. It is full bodied and has a
prominent, rich golden colour.
“Together
with its malt and grain notes it delivers a perfect experience. Carlsberg is
brewed with uncompromising quality using the choicest barley, exclusive
Carlsberg aromatic hops and the unique Carlsbergenisis yeast.”
I’ll admit
it isn’t a beer I had ever encountered until recently when I tried it while at
my local and will definitely drink it again.
Carlsberg
has had quite a bit of advertising over time, below are some links to their
clips.
Carlsberg
has even sponsored soccer which is huge in Denmark.
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| Soccer and beer! |
Denmark is
special for Tasmanians, the Danish Prince Frederick is married to Mary Donaldson,
formerly of Tasmania.
 |
| Princess Mary of Denmark |
Carlsberg
is one of the biggest selling international brands, try one for yourself and
see why.
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| A Chinese ad? |
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| I think she is Japanese? |
Cheers,
- - Dave
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