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Australian
bottleshops are now stocking yet another beer in a saturated market, Iron Jack,
a midstrength lager is hoping to capitalise on any room left from XXXX Gold and
Great Northern.
Their unique
spin is that it’s for the Australian country man, who goes out bush and likes
to have a few.
Lion who
already have a good chunk of the Australian beer market have just released this
beer with high expectations.
In cans and stubbies |
A lion
spokesman has been quoted saying that “There is a market for contemporary and
sessionable mid-strength beer, with really low bitterness and a bit of hop
aroma to start with, but finishes really clean,” Lion brand director, Jack
Mesley explained in an exclusive interview to launch the product.” (https://www.beerandbrewer.com/lion-announces-launch-iron-jack-mid-strength-australian-lager/)
I was lucky enough to try one before its release, in my
opinion, it tastes like a weak Toohey’s Extra Dry.
I hope it does become successful, the midstrength market is
dominated by Queenslanders, I haven’t discovered yet where this is being
brewed.
Let me know what you think when you try one.
Cheers,
Dave